The house where the player wins
We deal.You close.
No one gives leads like us. We run your Facebook ads and hand you the leads at cost — typically $25–$35 a lead, plus 20% of ad spend. Your first campaign is free.
Every lead is high-intent, TCPA-consented, and lands in your dashboard in real time — so you see the results before you pay a cent in management.
- Ad Spend at Cost
- First Campaign Managed Free
- 100% Lead Ownership
- Real-Time Delivery
- TCPA Compliant
Live from the floor
Marcus H.closed$2,400 AP· Trucker · 2m ago◆
Mortgage Protection
Recent homeowners, targeted off new-mortgage and home-value signals.
Run Mortgage Protection🔥 Heater Aged Drop
The best aged leads in the industry drop in 7 days
Trade in your old leads for $1 each in Heater Credits and get access to the portal.
Your leads convert across every major carrier
Mutual of Omaha
Americo
Foresters Financial
Transamerica
Aflac
Gerber Life
Prosperity Life
CICA Life
How the money works
No packages. No per-lead price.
We don't sell leads by the pack anymore. You fund an ad budget, we run the campaign, and the leads it produces are yours. Here's every dollar, accounted for.
- A
You fund the ad spend
Your budget goes straight to Meta. Every dollar buys ads — we don't mark it up, and we don't resell you anything.
A - K
Leads at a weekly average
Cost per lead is a weekly average set by ad spend, roughly $25–$35 a lead. No auction roulette, no padded per-lead price, no surprises.
K - Q
20% to manage it
We build the creative, launch the campaigns, and manage the spend daily for 20% of ad spend. Your first campaign is managed free.
Q
~$30
$30
Cost per lead
weekly average set by ad spend, roughly $25–$35
~$30
0%
0%
Management, campaign 1
one free campaign per agent
0%
20%
20%
Management after that
of total ad spend
20%
100%
100%
Lead ownership
never shared, never resold
100%
You pay what the ads cost — nothing on top. The only fee we ever charge is management, and on your first campaign we don't charge that either.
One per agent
Your first campaign is free. Go big.
Zero management fee the first time out — you pay ad cost and nothing else. This is the one and only campaign you'll ever run with us at pure cost, so put up the biggest budget you can while it's free. $2,000, $3,000, $5,000 or more — whatever you were going to spend eventually, spend it now.
Every campaign after your first carries the standard 20% management fee. One free campaign per agent.
$3K
A $3,000 first campaign
- Ad spend
- $3,000
- Management fee
- $0
- Leads, at about $30 each
- ~100
- You pay
- $3,000
Cost per lead is a weekly average set by ad spend, roughly $25–$35 — divide your ad budget by it to see how many leads the campaign is good for.
$3K
The differenceMost lead vendors make their money on the lead.
Most lead vendors make their money on the lead.
We make ours on the result.
That one difference decides everything else — what the ads say, who fills them out, and whether anyone picks up when you call.
Every agent we talk to is looking for the same thing — a lead vendor they can actually trust. This is what that looks like when the incentives line up.
How ad spend management works
Your spend runs with the pack.
You're not running one lonely campaign that lives or dies on a single bad day. Your ad spend joins a pool of agents — some at $2k a week, some at $3k, some at $5k — all running the same markets. We manage the whole pool as one book.
Why our leads get better
Every piece of feedback changes the next lead.
Feedback is the whole engine. We ask for it on every single lead, read every bit of it daily, and turn it into new creative — the thing most lead vendors never do. It's why our agents close at some of the highest rates in the industry and bring in the highest APs.
01
We ask on every single lead
Every lead gets a quick feedback prompt. Good, bad, wrong number — we want all of it. We read every piece, every day, and we actually change things because of it.
02
We test relentlessly
New creatives, new angles, new offers — even targeting by specific demographics — until we're bringing you the kind of lead you close. When your feedback says something's off, we cut new videos and rebuild the funnel to fix it.
03
Your closes train the algorithm
As you close deals, we send that data back to Meta so it finds more people like your buyers. The leads get better the longer you run — it's why our agents see some of the highest close rates and the highest APs in the business.
We listen, we test, we rebuild — so the lead you get next month is better than the one you got today.
The hand you're dealt
This is what lands in your dashboard.
Not a name and a number. Every quiz answer, the financial picture, the family, the referrals — the whole hand, face up, the moment the form is submitted.
- Delivered to your CRM in real time
- TCPA-consented, with the documentation to back it
- Yours alone — never shared, never resold
New leadHigh intent
Applicant & coverage · 1/4
Applicant
Marcus D. Whitfield
Age 47 · DOB 03/18/1978 · Married · Non-smoker
Est. premium
$168/mo
Direct phone
(704) 318-2947
Location
Charlotte, NC · 28216
mwhitfield.otr@gmail.com
Coverage requested
$500,001 – $750,000
Owner-Operator · Has some coverage · Wants to add IUL
Actual lead we delivered — name, phone, and email lightly changed for privacy.
Delivered to your CRM in real time · TCPA-consented
Swipe left to see lead example
One more thing
You get a dedicated rep who actually answers.
Not a ticket. Not a portal. Not a chatbot. A real phone number for a real person who knows your account — text or call about a lead, a campaign, a refund, anything, and you’ll hear back in under an hour.
It sounds like a small thing. Ask around and you’ll find out how rare it is.
Under 1 hr
Typical reply time
A real person
Your own rep, not a support queue
7 days
Leads don’t stop on weekends, so neither do we
How it works
Three steps. One promise.
01
Pick your campaign
Truckers, Veterans, or Mortgage Protection. Tell us your budget and the states you're licensed in — that's the whole setup.
02
We build and run the ads
We write the creative, launch it on Meta, and manage the spend daily. You never touch Ads Manager or talk to Facebook.
03
Leads land in real time
Every lead your campaign generates drops straight into your dashboard the moment it comes in. Work it there or push it to your CRM.
The campaigns
Pick what you want to run.
Three campaigns today. Pick one, set a budget, and we'll have it live in your states.
$25–$35Cost per leadWeekly average set by ad spend
Truckers
JOTR drivers and owner-operators, targeted by CDL status and route.
- Driver type & coverage need captured on the lander
- Strongest volume of the three campaigns
- Runs nationwide or in the states you're licensed
Veterans
KVeterans and their families, targeted by branch and service era.
- Branch & service status captured on the lander
- Typically the lowest cost per lead
- Runs nationwide or in the states you're licensed
Mortgage Protection
QRecent homeowners, targeted off new-mortgage and home-value signals.
- Loan amount & home value captured on the lander
- Highest average premium of the three
- Runs nationwide or in the states you're licensed
House Rules
The odds we keep on every campaign.
Heater Leads exists for one reason: every agent who runs with us should ROI. Four house rules make that real.
Rule 01
Ad spend at cost
Your budget buys ads and nothing else. No markup on the media, no per-lead resale price — you pay what Meta charges, and you can see it.
Rule 02
First campaign free
Zero management fee the first time out. You pay ad cost only — which is exactly why you should come in with your biggest budget.
Rule 03
Exclusive ownership
Leads your campaign generates are yours alone. Never shared, never resold to another agent. Ever.
Rule 04
You never run an ad again
No creative to write, no audiences to build, no account to get shut down. We handle every piece of it and report the real numbers back.
Players at the table
Built for agents who keep score.
+38% AP
in 60 days
“Two months in. AP is up, my dial-to-app ratio finally makes sense, and I haven't fought a duplicate yet.”
Marcus Hale
FE Producer · Texas
$0
spent on an ad agency
“I don't touch Ads Manager anymore. I set the budget, they run it, and the leads just show up in my board.”
Sarah Whitfield
Agency Owner · Tennessee
5 yrs
cleanest pipeline yet
“High-intent veteran leads with replacements is the cleanest pipeline I've worked in five years.”
Dwayne Carter
IUL Specialist · Georgia
< 60s
lead to first dial
“Real-time delivery into my CRM means I'm calling while they still remember filling out the form.”
Renee Foster
Mortgage Protection · Ohio
4.1x
worst-week ROI
“I ran the numbers on my own ads versus theirs. Paying cost plus management still came out ahead. That's why I keep running.”
Tony Alvarez
Final Expense · Florida
Questions
Everything, up front.
We run and manage your ad campaigns. You pick a campaign and fund an ad budget; we write the creative, launch it on Meta, and manage the spend daily. Every lead those ads generate drops into your dashboard in real time and belongs to you. You never touch Ads Manager.
Cost per lead is a weekly average set by ad spend, roughly $25–$35 a lead, plus a 20% management fee on ad spend. Your ad budget divided by that weekly average is roughly how many leads your campaign is good for.
We take 20% of total ad spend to build, launch, and manage your campaigns. Your first campaign is the exception: management is completely free, so you pay ad cost only. That's one free campaign per agent.
Your spend joins a pool of agents all running the same markets — some at $2k a week, some $3k, some $5k. We manage the whole pool as one book. Some days the ads run expensive, some days cheap. Pooling smooths that out, so your rate stays steady: a weekly average set by ad spend, roughly $25–$35 a lead.
Because feedback runs the whole operation. We ask for feedback on every single lead and read it daily, then constantly test new creatives, angles, offers, and targeting to bring you the leads you actually close. And as you close deals, we send that data back to Meta so it finds more buyers like yours — the leads get better the longer you run. It's why our agents see some of the highest close rates and APs in the industry, which most vendors can't say.
As big as you can make it. The first campaign is the only one you'll ever run with us at zero management fee, so whatever you'd eventually spend, spend it now — $2,000, $3,000, $5,000 or more. Every campaign after your first carries the 20% fee.
Truckers, Veterans, or Mortgage Protection. Those are the three we run today, and we can target nationwide or restrict to the states you're licensed in.
Yes — 100%. Leads generated by your campaign are exclusively yours. They're never shared with or resold to another agent.
In real time. A lead appears in your dashboard the moment your ad generates it, and can post straight into your CRM. No overnight batches.
Yes. Every lead is collected with proper consent and is TCPA compliant, with the documentation to back it.
Start with the walkthrough video on your dashboard — it answers most of what comes up. If you're still stuck after that, text Jimmy at (703) 554-0522 and he'll get you on a call.
Get started
Run your first campaign free.
Pick a campaign, set the biggest budget you can, and we'll take it from there. Zero management fee your first time out.
Ad spend at cost · 20% management · First campaign free
The dealer
Got questions? Text Jimmy.
Watch the walkthrough video on your dashboard first — it covers almost everything agents ask. Still unclear? Text Jimmy at (703) 554-0522 and he'll get you on a call.